Visual Concept was born as inspiration source at the beginning of August of 2001.
Pablo Chen, industrial designer from the University of Buenos Aires in 1995 that it applied their knowledge and creativity in the advertising industry as production manager and development until that day; he came gestating himself the idea to create and to direct his own company, dedicated to the integral design of the corporate image. His great motivation was the necessity to solve the problem of many of the industries and companies that when wanting to modify in everything or partly the image, they required of the recruiting of the services of different professionals, action that implied to invest big sums of money, time and energy in the organization and coordination of this administration. With the latent risk that the final products didn't share the same design language neither the same identity.

Outlined this way the necessity, he decided to fuse their knowledge with those of other two professionals. Alejandro Sáenz, image and sounf designer and grateful artist in the world of the video-art and Ana Chen, architect, also from the University of Buenos Aires that collaborated with the most noted Argentinean professionals in her specialty per years.

This way, September of that same year, Visual Concept opens its doors officially to the Argentinean market; being from then on many the successful and very positive cases the answer and the support that all their clients and friends obtained.